Tuesday, July 27, 2004

Next Stop: DELL Central Station? 

As the corporations grow more brazen in their pursuit of omnipresence, it seems the MTA may soon stoop to the level of selling the naming rights to their stations, bus lines, bridges and tunnels. In fairness, this idea seems to be born from the MTA rather than any individual company, but if these money-making circumstances didn't already exist (like grand old PETCO Park), then maybe our public officials wouldn't be so eager to grab for that last buck.

What struck me as funny was the quote from William Chipps of IEG Sponsorship Report: "People don't have that same emotional connection with their subway stops." Does that mean no one cares about how much advertising we have to see everyday, everywhere? Can't there be a limit? Sometimes I feel like I'm the only person bothered by all this but, the article mentions an organization called Commercial Alert which feels as angry as I do. That site alerted me to some horrors I had never heard of like "neuromarketing." Of course, they're a little bit crazy too. Check out the "media violence" section, where they inexplicably drop Howard Stern's name. What does he have to do with violence or children?

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